ELIZABETH VITARISI SURO
An experienced event planner and community business leader with over 25 years’ experience, Elizabeth Vitarisi Suro, co-founder of Destination x Design California, has worked alongside some of the most influential leaders in the tech and hospitality industries.
Suro first began her career in the corporate events industry in San Francisco and Silicon Valley during the onset of the tech boom in California. During this time, her expertise was called upon to fashion corporate events in San Francisco and Silicon Valley for prominent companies such as Compaq, Corporate Express, Genentech, Hewlett Packard, and Oracle. With her desire to bring her expertise home, Suro returned to the Monterey Peninsula and dove right into crafting her hospitality career with Pebble Beach Resorts. Suro’s innate ability to lead business and commerce events helped her to transition to the Monterey Peninsula Chamber of Commerce where she served as Director of Events and later as COO. Her relentless energy and drive to strengthen her hometown’s marketing efforts served as the catalyst to develop Hospitality Resource Management, her independently-run business development firm of 15 years that worked with Peninsula based corporations and nonprofits to increase their brand visibility and reach.
Suro’s incomparable expertise and passion to showcase and share California’s amazing destinations provides Destination x Design California’s clients with dynamic and customized experiences.